# Hurdle > The all-in-one platform for youth sports and activity businesses. Hurdle helps organizations fill programs, grow memberships, and manage registrations, payments, scheduling, and family communication in one connected platform. Hurdle replaces spreadsheets, scattered tools, and legacy platforms like TeamSnap, SportsEngine, and LeagueApps with a single AI-powered platform purpose-built for youth sports organizations. Flat monthly pricing starting at $99/month with no per-player fees and no platform transaction fees. 14-day free trial with no credit card required. --- ## Product ### Registration & Payments URL: https://gohurdle.com/product/registration Registration members actually finish. One link. Members sign up, e-sign waivers, and pay — all in under 2 minutes. You set it up once, AI does the rest. **Features:** - One link to register: Share a single link. Members sign up, pick their tier, e-sign waivers, and pay — all in under 2 minutes. - AI does the setup: Describe what you need in plain English. AI generates program descriptions, liability waivers, photo releases, and custom registration fields. - Secure by default: Powered by Stripe Connect with PCI Level 1 compliance. End-to-end encryption, 3D Secure authentication, and fraud detection built in. ### Communication URL: https://gohurdle.com/product/communication One inbox for everything. Two-way email and SMS in a single inbox. Members reply, you see it instantly. AI helps you respond. No more switching between apps. **Features:** - AI writes your replies: Get smart reply suggestions based on conversation context. One click to send — or edit first. AI learns your tone over time. - Email + SMS, one thread: Switch between email and text mid-conversation. The full history stays in one place, no matter which channel you use. - Message by program or team: Send to everyone in Spring Soccer, just the U10 Blue Team, or one member. Recipients are always up to date with your roster. ### Scheduling URL: https://gohurdle.com/product/scheduling Schedule smarter, not harder. Calendar, venues, and conflict detection — all connected. AI catches double-bookings before they happen. Members get notified instantly. **Features:** - AI prevents conflicts: Double-booked a field? Hurdle catches it before it happens and suggests alternatives — so you never show up to a locked gym again. - Venues with resources: Add fields, courts, pools, and rooms under each venue. Set availability windows, blackout dates, and capacity — all in one place. - Automatic notifications: Schedule changes go out instantly via email and SMS. Members always know where to be and when — no manual follow-ups. ### Marketing URL: https://gohurdle.com/product/marketing Your website that fills every spot. A dynamic public website with built-in registration, AI chatbot, and lead autopilot. Visitors find you, ask questions, and sign up — while you sleep. **Features:** - Dynamic website, zero effort: Your programs, schedule, staff, and scores auto-publish to a branded public page. Members find you, browse, and register — all in one place. - 24/7 AI chatbot: Visitors ask about programs, pricing, or schedules. The chatbot answers instantly using your real data — even at 2 AM. - Lead autopilot: When a visitor shows interest, AI responds immediately, answers follow-ups, and sends registration links. You wake up to new sign-ups. ### Operations URL: https://gohurdle.com/product/operations Run your org like a pro without the busywork. Rosters, teams, documents, and integrations — managed from one dashboard. No spreadsheets, no duplicate entry. **Features:** - Auto team assignment: AI distributes members across teams evenly based on age, skill level, and preferences. - Drag-and-drop rosters: Move members between teams with one click. Rosters update everywhere instantly. - Waitlist management: Auto-promote from waitlist when spots open. Members get notified immediately. - E-signatures: Waivers, photo releases, and custom forms — signed digitally during registration. - Medical forms: Collect medical info, allergies, and emergency contacts securely. - Background checks: Run staff background checks and track compliance in one place. ### Member App URL: https://gohurdle.com/product/member-app Everything members need in their pocket. Schedules, RSVP, payments, scores, directions, and notifications — one app for the whole family, across every organization. **Features:** - Live schedule with RSVP: See every game, practice, and event. RSVP for yourself or each child with one tap — coaches see attendance in real time. - Register and pay: Browse open programs, register with saved info, sign waivers, and pay with Apple Pay or saved cards — all in under 60 seconds. - Smart notifications: Push notifications for game reminders, schedule changes, new messages, and payment confirmations. Configurable per organization. - Directions & add to calendar: One tap for Google Maps directions to any venue. Add events to your device calendar, Google Calendar, or Outlook. - Multi-child family support: Manage multiple children across different programs and teams. See each child's schedule, switch between them instantly. - Scores & past results: Check game scores, period breakdowns, and browse past results. Keep track of the full season — wins, losses, and stats. ### Store URL: https://gohurdle.com/product/store Sell in person and online from one catalog. POS register, card readers, live inventory, and a branded storefront. Retail lands next to tuition. **Features:** - Same catalog, two rails: Sell at the desk and on your site. Stock and prices stay in sync. - Card readers and tap to pay: Ring up merch at the lobby without a second system. - Add-ons at enrollment: Uniforms, leotards, or a recital fee in the same checkout as tuition. ### AI Assistant URL: https://gohurdle.com/product/ai AI that knows your organization. Ask it anything. It drafts messages, generates posters, spots churn, resolves conflicts, and handles the work you don't have time for — by text or voice. **Features:** - Natural language analytics: Ask "how many members registered last month?" and get instant answers from your data. No dashboards to dig through. - AI message drafting: Tell AI who to contact and why. It writes the email or SMS, matches your tone, and sends on your approval. - Churn detection: AI flags members at risk of not returning based on attendance, payments, and engagement — before they leave. - Voice mode: Talk to Hurdle hands-free. Ask questions, send messages, and manage your org entirely by voice. - AI poster generation: Generate program posters, game-day graphics, and QR flyers — branded and ready to share in seconds. - Public website chatbot: A 24/7 chatbot on your public site that answers questions about programs, pricing, and schedules using your real data. - Inbox AI compose: Polish, shorten, expand, or change tone on any message. AI suggests 3 contextual replies for every conversation. - Lead autopilot: When someone contacts you through your website, AI auto-responds with program details and follow-up. - Team formation: AI balances teams by age, skill, and preferences. Describe what you want and it builds rosters. - Waiver & document generation: Generate liability waivers, medical forms, photo consent, and codes of conduct — legally sound, instantly. - Member re-engagement: AI identifies inactive members and drafts personalized re-engagement messages to bring them back. - Smart reminders: AI sends payment reminders, event reminders, and registration nudges at the right time. - Proactive task generation: AI creates tasks for you — unpaid balances, low-traction programs, missing waivers — before you notice. - Memory & learning: AI remembers your org policies, preferences, and past decisions. It gets smarter the more you use it. --- ## Use Cases ### For Clubs & Leagues URL: https://gohurdle.com/for/clubs-leagues Grow your club. Without growing your admin team. One team or fifty, a single season or year-round programs: run registration, payments, scheduling, and family communication from one place, with AI handling the busy work. **What Hurdle does:** - Registration families finish: One link. Parents pick a child, e-sign waivers, and pay. Early bird, sibling discounts, payment plans, and youth multi-child checkout for pay-in-full seasons. - Fill the season: A public site with live programs, AI posters, a chatbot that answers pricing and tryout questions from real data, waitlists that promote when a spot opens, and scheduled agents that follow up with abandoned checkouts. - Collect without chasing: Card, Apple Pay, or bank transfer. No per-player fees and no extra platform cut on top of Stripe. Past-due families show up as dashboard work; agents draft Monday reminders you still approve. - Scheduling without conflicts: Practices and games across every field, gym, and court. Double-bookings get caught before they happen, and changes notify families. - Household communication: Email and SMS in one thread. Message by program, team, or family. Parents see schedules, charges, and rosters in the member app. **Built for:** - Travel and competitive clubs: Tryouts, waitlists, payment plans, coach logins that hide the books, and a public site that answers “when are tryouts?” - Rec leagues and house programs: High-volume registration. FCO Sports filled NFL Flag in 14 days (it used to take months) with no extra staff. - Multi-program clubs and academies: Every sport, age group, and season from one dashboard. Dr. Phillips Soccer Club replaced Square, Google Sheets, and WhatsApp with one platform. - Parks departments and nonprofits: Month-to-month, no per-player fees, CSV import, Premium hands-on migration. **Results (named customers):** FCO Sports filled NFL Flag in 14 days and runs 2,000–3,000 players a year. Dr. Phillips Soccer Club went from four tools to one, with 24/7 parent support on the public chatbot. ### For Gyms & Studios URL: https://gohurdle.com/for/gyms-studios Run your studio from one place. Classes, memberships, billing, and the front desk. Built for gymnastics gyms, dance studios, and martial arts academies. Flat $99/month, no per-student fees. **What Hurdle does:** - Enrollment families finish: One link. Parents pick a child, pick class times, e-sign waivers, and pay. One class a week, two, or unlimited, priced per class time or as a bundle. Move them later without charging again. Sibling discounts, payment plans, and monthly dues. - Fill the class: A public site with a live class catalog, posters that link to checkout, waitlists that promote when a spot opens, and unfinished enrollments on the dashboard. - Collect tuition: Recurring (pause, charge later), payment plans, and a 3- or 6-month term from the day they enroll. $99/month, no per-student fees. - Schedule the floor: Weekly classes, private lessons (coach + time, per session or a pack), party slots with a deposit, and camps that enroll like any other program. Rooms do not get double-booked. - Front desk: Open /kiosk on any tablet for one-tap check-in. Email and SMS in one thread. Coaches see their classes, not the books. Parents see schedules and charges in the member app. - Store: Same catalog at the desk and online. Leotards, uniforms, or recital fees as add-ons at enrollment. Retail lands next to tuition. **Built for:** - Gymnastics: Rec classes, team, camps, and add-ons from one dashboard. - Dance: Multi-class tiers, costume deposits, and recital extras at checkout. - Martial arts: Monthly tuition, belt-test add-ons, and camps without a second tool. JTA Taekwondo Academy left WellnessLiving, Squarespace, and a spreadsheet. **Results (named customers):** JTA Taekwondo Academy (Broadlands, VA) replaced WellnessLiving, Squarespace, and a spreadsheet with Hurdle. ### For Sports Facilities & Complexes URL: https://gohurdle.com/for/facilities Fill your fields and courts. Without the scheduling chaos. One platform to manage bookings, memberships, and payments across every field, court, and rink in your facility. AI eliminates double-bookings and maximizes utilization. **What Hurdle does for facilities:** - Smart scheduling: Drag-and-drop calendar across all your spaces. AI detects conflicts, suggests optimal slot assignments, and prevents double-bookings automatically. - Automated billing: Charge per booking, per season, or on a membership basis. Automatic invoicing, payment reminders, and late fee handling. - Multi-space management: Fields, courts, rinks, batting cages — manage every space from one dashboard. Set different rates, rules, and availability for each. - Utilization analytics: See which spaces are underbooked, which time slots drive the most revenue, and where you have capacity to grow. - Team & league coordination: Message renters directly. Share schedule changes instantly. Keep a full communication history with every organization that uses your facility. - AI-powered optimization: AI suggests pricing adjustments for peak vs off-peak hours, identifies schedule gaps, and recommends ways to increase revenue per square foot. **Built for:** Indoor sports complexes, outdoor field complexes, community recreation centers. **Results:** 30% increase in utilization, zero double-bookings, 5 hours saved per week on scheduling, 2x faster payment collection. --- ## Pricing URL: https://gohurdle.com/pricing One price. Everything included. No games. No hidden fees, no confusing tiers, and no "contact sales" for basic features. ### Core — $99/month ($899/year) For your entire organization. 14-day free trial, cancel anytime. Includes: Unlimited members, unlimited programs, online registration & payments, two-way email & SMS communication, AI-powered scheduling, team formation & balancing, digital waivers & documents, member profiles & family linking, revenue analytics & insights, market intelligence, AI assistant, 3,000 AI credits/month, AI chatbot support, knowledge base access. ### Premium — $199/month ($1,799/year) With dedicated human support. 14-day free trial, cancel anytime. Includes everything in Core, plus: 10,000 AI credits/month, dedicated onboarding session, hands-on setup assistance, up to 4 hours/month human support, priority response (< 4 hours), quarterly strategy calls, data migration assistance. Both plans include unlimited members and programs. No transaction fees — ever. You pay Stripe's standard 2.9% + 30¢ for payment processing. Hurdle does not take a cut of your revenue. ### Cost Comparison On a typical $50,000 registration season: Legacy platforms: $2,500 platform fee (5%) + $1,500 card processing + $1,200 monthly subscription = $5,200+ total. Hurdle: $0 platform fee + $1,500 card processing (Stripe) + $899 annual subscription = $2,399 total. That's $2,800+ back in your organization's pocket every season. ### Frequently Asked Questions **What's the difference between Core and Premium?** Same software, different support. Core gives you AI chatbot support and our knowledge base. Premium adds dedicated human support (up to 4 hours/month), onboarding calls, setup assistance, and 3x the AI credits. **Why don't you charge per member like everyone else?** Because it's a bad deal for you. Your success shouldn't increase your costs. Flat pricing means you can grow without worrying about your software bill. **What's the catch with no transaction fees?** There isn't one. We make money from subscriptions, not by skimming your revenue. You pay Stripe directly for card processing at their standard rates. **What are AI credits?** Credits power AI features like the assistant, smart scheduling, team formation, and market intelligence. Core includes 3,000/month, Premium includes 10,000/month. Most organizations use 500-1,500. **What does 'up to 4 hours/month human support' mean?** Premium members get direct access to our team via email and scheduled calls. The 4-hour cap is for dedicated support time — quick questions don't count. Most organizations use 1-2 hours/month. **Can I switch between plans?** Yes, anytime. Upgrade to Premium when you need hands-on help. Downgrade to Core when you're comfortable. Changes take effect on your next billing cycle. **Can I really cancel anytime?** Yes. No cancellation fees, no hoops to jump through. If Hurdle isn't working for you, you can leave. We'd rather earn your business than trap you. **What happens during the free trial?** Full access to Premium features for 14 days, including human support. No credit card required. No automatic charges. You decide if you want to continue. --- ## Comparison URL: https://gohurdle.com/compare How Hurdle compares to legacy platforms. Built from the ground up with AI at its core — not bolted on as an afterthought. ### Key Differentiators - AI-native, not AI-bolted: Every feature designed with AI from day one. Not retrofitted onto a 15-year-old codebase. - Set up in minutes: No implementation consultants or 6-week onboarding. Create your org and start collecting registrations today. - Transparent pricing: $99/month. All features included. No hidden fees, no annual contracts, no surprises. ### Feature Comparison (Hurdle vs TeamSnap vs SportsEngine vs LeagueApps) **AI & Automation:** Hurdle has AI-native architecture, natural language search, AI-generated waivers, AI-suggested replies, AI team balancing, churn risk prediction, smart CSV import, and competitor intelligence. TeamSnap, SportsEngine, and LeagueApps have none or limited AI capabilities. **Registration & Payments:** All platforms offer online registration and integrated payments. Hurdle additionally offers AI-powered waitlist with auto-promote, AI program descriptions, and supports Card, ACH, and Apple Pay with instant payouts. **Communication:** Hurdle offers two-way email, SMS messaging, multi-channel inbox, AI-drafted messages, and read receipts. Competitors offer limited email and no AI messaging. **Team Management:** Hurdle offers AI-balanced formations, sibling grouping, snake draft algorithm, and drag-and-drop editing. Competitors have limited or no team balancing capabilities. **Scheduling:** Hurdle offers AI conflict detection, AI scheduling suggestions, venue management with resource allocation, and Google Places integration. Competitors have limited conflict detection and no AI scheduling. **Analytics & Growth:** Hurdle offers revenue dashboard, registration analytics, lead pipeline, AI lead scoring, market research, and competitor pricing intel. Competitors have limited analytics and no AI-powered insights. ### Pricing Comparison | Platform | Monthly | Transaction Fee | Notes | |----------|---------|-----------------|-------| | Hurdle | $99/mo | 2.9% + $0.30 | All features included. No hidden fees. | | TeamSnap | $9.99 - $249/mo | 2.95% + $0.30 | Per-team pricing adds up quickly | | SportsEngine | Custom enterprise | 3.5% + $0.30 | Requires annual contract | | LeagueApps | $99 - $499/mo | 2.9% + $0.30 | Additional fees for features | --- ## Guides & Resources ### Playbooks URL: https://gohurdle.com/playbooks The youth sports admin's operating manual — practical guides for running your organization. ### Payment Collection Guide URL: https://gohurdle.com/playbooks/payment-collection Stop chasing parents for registration fees. Learn how to automate payment collection with reminders, payment plans, and AI-powered follow-ups. ### First Season on Hurdle URL: https://gohurdle.com/playbooks/first-season-on-hurdle A step-by-step guide to setting up your youth sports organization on Hurdle. From creating your org to launching registration in under an hour. ### Registration Pricing Strategy URL: https://gohurdle.com/playbooks/registration-pricing-strategy Stop guessing what to charge. Use AI-powered market intelligence to set prices that are competitive, profitable, and fair. ### Handling Refunds Gracefully URL: https://gohurdle.com/playbooks/handling-refunds-gracefully Clear refund policies and communication templates for youth sports organizations. Learn how to handle refund requests professionally with AI-powered automation. --- ## Customer Stories ### FCO Sports URL: https://gohurdle.com/stories/fco They migrated from SportsConnect to Hurdle. NFL Flag filled in 14 days. FCO runs 2,000 to 3,000 players a year. ### JTA Taekwondo Academy URL: https://gohurdle.com/stories/jta JTA Jeong Jaehyun Taekwondo Academy (Broadlands, VA) replaced WellnessLiving, Squarespace, and a spreadsheet with Hurdle. ### Dr. Phillips Soccer Club URL: https://gohurdle.com/stories/dr-phillips Dr. Phillips Soccer Club (Orlando, FL) replaced Square, Google Sheets, and WhatsApp with one platform. The public chatbot handles parent support 24/7. --- ## Market Intelligence URL: https://gohurdle.com/market-intel See nearby clubs, programs, and pricing in your market. Use local intel to set prices and fill programs without guessing. --- ## What Hurdle Does Not Do Hurdle is not a general-purpose project management tool, CRM, or accounting platform. It is specifically designed for youth sports organizations — teams, clubs, leagues, and facilities. It does not support professional or collegiate sports management. --- ## Contact - Website: https://gohurdle.com - Email: hello@gohurdle.com ## Legal - Terms of Service: https://gohurdle.com/terms - Privacy Policy: https://gohurdle.com/privacy